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Volume 6 Number 4, Winter 2009, Pages 1-296   

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Attractive Quality Attributes of English Language Teaching at Two East Asian Universities

    Dylan Sung

In the emerging global information society, a high level of English proficiency can be an important advantage for Asian countries. Likewise, enhanced quality of English teaching can help universities to better equip their students to achieve global competitiveness. The purpose of this study was to determine the attractive quality attributes of English language teaching as perceived by students at two universities in East Asia. The study consisted of two student populations from two countries. The first sample included 30 undergraduate students in Indonesia. The second sample included 40 undergraduate students in Taiwan. A survey instrument was designed based on the Kano Model to collect data for this study. Quality attributes of English language teaching were categorized in accordance with the Kano evaluation table. This study successfully utilized the Kano Model to identify attractive quality attributes of English language teaching for two different student populations. Findings of the study revealed that English curriculums should be specially developed according to the specific student needs in different countries. It is concluded that the Kano Model can be used effectively to assess quality in English teaching. Further studies should be conducted integrating the Importance-Satisfaction Model to evaluate faculty's quality

Keywords: English as a Foreign Language (EFL), English learning, English language teaching (ELT), teaching quality, curriculum development, higher education